Privacy Policy

Realty Focus

Privacy Policy

Effective Date: August 6, 2025
Last Updated: August 6, 2025

Realty Focus (“we,” “us,” or “our”) operates as a fully owned subsidiary of IM Solutions. This Privacy Policy applies to our website (realtyfocus.info), project listing pages, online lead forms, and marketing campaigns—including third-party platforms such as Meta (Facebook/Instagram) and Google Ads.

1. Information We Collect

a. Personal Data You Provide

We collect information you voluntarily submit via:

  • Contact or inquiry forms
  • Meta lead ads
  • Email or WhatsApp inquiries

Typical data includes:

  • Full Name
  • Email Address
  • Phone Number
  • City or Location
  • Project preference (e.g. apartment listings)
  • Enquiry details (e.g. 2BHK, 3BHK, rent/sale interest)

We do not collect sensitive personal data such as Aadhaar, PAN, health, or financial details unless explicitly consented.

b. Automatically Collected Data

We employ tracking tools such as Meta Pixel, Google Analytics, and Google Ads tags to gather:

  • IP Address
  • Browser and device type
  • Pages visited and engagement behavior
  • Time spent on site
  • Ad impressions and conversions

2. Purpose of Data Processing

Your information is used for:

  • Responding to enquiries and sending project details or brochures
  • Scheduling site visits or follow-up calls
  • Customizing your browsing experience and services
  • Monitoring and optimizing ad campaign performance
  • Improving website functionality and content relevance

3. Legal Basis (GDPR & CCPA Compliant)

For data subjects from EU, UK, EEA, or California:

  • Consent (via form submission, ad interaction, or cookie acceptance)
  • Performance of contractual obligations (providing requested real estate information)
  • Legitimate interest (targeted marketing and website optimization)

4. Cookies & Third-Party Tracking

We use cookies and tracking tools such as:

  • Meta Pixel and Google Ads tags for ad targeting and conversion measurement
  • Google Analytics for website traffic analysis

On your first visit, you'll see a consent banner to accept or reject cookies. You can manage your preferences anytime via our cookie settings panel or browser controls.

5. Sharing Your Data

We may share your personal information with:

  • Realty Focus or IM Solutions sales/CRM teams
  • Selected real estate partners or agents—only when necessary to fulfil your request
  • Advertising platforms like Meta and Google to target and measure campaign performance
  • CRM/marketing automation tools (e.g., cloud-based platforms)

We do not sell or rent your personal information to any third party.

6. Your Rights Under Privacy Laws

If you reside in GDPR/CCPA-governed regions (e.g., EU, UK, California), you have the following rights:

  • Access your personal data
  • Correct any inaccuracies
  • Request deletion of your data
  • Request restriction or object to processing
  • Withdraw consent at any time
  • Request data portability (where feasible)

To exercise any rights, contact us at: [email protected]

7. Data Retention

We retain personal data:

  • Only as long as necessary to serve the original purpose
  • To comply with legal or regulatory retention obligations
  • Typically up to 24 months, unless a deletion or anonymization request is submitted sooner

Inactive records are periodically anonymized or deleted.

8. Security Measures

We maintain appropriate technical safeguards and organizational protocols to protect user data. However, no system is completely secure. You must keep login credentials private. Unauthorized access due to negligence is not our responsibility.

9. Children’s Privacy

Our services are intended for individuals aged 18 and above. We do not knowingly collect data from minors. If discovered, any such information will be removed immediately.

10. Links to Third‑Party Sites

Our site may contain links to external websites (e.g. partner listings, listing platforms). We are not responsible for their privacy policies—please review them independently.

11. Policy Updates

This Privacy Policy may be revised periodically. All updates will appear on this page with a new Effective Date. Your continued use of our site indicates acceptance of these changes.

12. Contact Information

For questions or concerns about this policy or your data privacy rights, please contact:

Realty Focus (a subsidiary of IM Solutions)
Bengaluru, Karnataka, India
Email: [email protected]
Phone: +91‑8880564488
Website: realtyfocus.info